SoftSheen-Carson Dark and Lovely Ultra Vibrant Permanent Hair Color, Go Intense Hair Dye with Olive Oil for Shine and Softness, Passion Plum

Express your bold style with Dark & Lovely Ultra Vibrant Go Intense Hair Color – Passion Plum, a high-performance permanent hair dye specially formulated for dark and textured hair. This advanced formula delivers rich, high-impact color without the need for pre-lightening, providing intense, visible results from root to tip in a single application. The non-drip, anti-drying crème gel is infused with olive oil, helping to maintain moisture during the coloring process so hair feels soft, smooth, and healthy-looking. Enhanced with Color and Shine Boosters, it delivers vibrant, multidimensional color with brilliant shine while supporting overall hair softness. With up to 100% gray coverage, this formula ensures even, long-lasting results while maintaining a bold, fade-resistant finish designed to stay vibrant over time.

• Passion Plum Shade — Bold, vibrant, high-impact color • No Pre-Bleaching Required — Works effectively on dark hair • Up to 100% Gray Coverage — Provides even, complete coverage • Olive Oil–Infused Formula — Helps maintain moisture and softness • Non-Drip Crème Gel — Easy, mess-free application • Fade-Resistant Permanent Color — Long-lasting vibrancy